We’re actually in! For real in! Letterpresses are already positioned: 10,000 pounds of antique print equipment ready to rock and roll. Last week, we received a final stamp of approval for occupancy from the city, and we spent the week loading and unloading furniture, design samples, desks, products, and basically our entire lives. We held wedding consultations that had been previously scheduled for the first week of September, and while we may not be fully operational and officially open quite yet, there is definitely a light at the end of the tunnel.
I’ve spent a lot of time this summer answering this same question: “Now, where exactly is your new location, again?” (Of course, this was all before our amazing exterior signage went up, which should now clearly direct anyone in our area to our spot.) I found myself saying over and over again, “We’ll be in Bearden, next to Firestone Tire, grow salon, and Est8te.” Usually, one of those businesses would register—I’d watched their eyes light up with recognition.
My new neighbors were one of the reasons I was so excited about the possibility of this space. I can’t tell you how important your neighbors are when you own a business. You need your neighbors to make sense with what you do; there has to be a mesh. In a perfect world, you want neighbors that sell a different product or service than you do, but who serve a similar clientele. Your neighbors, in some ways, can actually reflect your business.
Can I just tell you: I hit the jackpot with this new neighbor situation.
If you’re local, I’m sure you’re already familiar with these businesses—both are established Knoxville staples. I’ve actually had the joy (truly, a JOY!) of designing letterpress wedding invitations for both Nell of Est8te, and Shane of grow, so I had the tremendous opportunity to get to know them both a bit before we ever landed in this new space beside them. I’m delighted to make an introduction:
Welcome to Knoxville's house of style! Mother-daughter duo Mary Ellen and Nell continue to create a curated collection of top designers as well as emerging including Alice + Olivia, Eileen Fisher, Krewe, Chan Luu, Amanda Uprichard, Tory Burch, Shoshanna, Marie Oliver and more. Est8te prides itself in a high level of customer service with personal shopping for every customer. A one-stop shop for daughters, mothers, and grandmothers to all shop together.
While clearly fashion is their focus, I have to comment on their interior. To step into Est8te is to step into a retreat. White marble, clean lines—it’s calm, quiet, and peaceful. It is beautiful and polished. Let me just exhale and stand here for a bit, please. I’m a mother of 3 and a busy creative. Life feels like one big hustle and bustle…I need more Est8te in my life.
Their mantra: each and every woman deserves to look as beautiful on the outside as they feel on the inside. This should be an affordable, luxurious experience that women receive while they are in the salon. grow is not only for regular beauty maintenance, but also an escape from the world, if even for a moment. From the beginning, Shane wanted to provide a relaxing, warm, and inviting atmosphere for guests that make them feel right at home, unlike mega-salons where it can feel like you’re just a cog in the machine. grow focuses on healing haircare and products and is one of less than 40 L’ANZA Healing Centers in the US.
Also, all of their products are sulphate free, paraben free, and cruelty free. They are a green salon, recycling anything and everything down to the hair clippings. grow is also all about promoting what is local. Inspired Design. Award-Winning Service. Naturally.
Last week, I sent out an email to our calendar pre-order customers. In it, I mentioned our official opening Monday (tomorrow), which I must now sheepishly recant. As I look at my enormous to-do list, I laugh at my own totally unrealistic expectations. This whole moving process has been much… well, bigger than we ever anticipated. We’re close, but I’m hesitant to give an official day (Fool me twice, shame on me). I promise I’ll pop out an email once our doors are open for business.
In the meantime, mark your calendars for an official Open House Bash on Friday, September 27th from 4-7pm. Drop by to check out the new (and much expanded!) retail shop, peek into the pressroom, grab a nibble, and celebrate with us!
When I need a break from pulling together the creative vision, I’m definitely going to pop over to Est8te and pick up something special for our Open House night! As G.K. Chesterson once said, “We make our friends; we make our enemies; but God makes our next door neighbor.”